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You’ve picked your fonts, chosen your favorite colors, and uploaded some photos you love. But when you look at your site… something feels off. Instead of polished and professional, it looks a little busy, mismatched, or just not you. The problem usually isn’t your content — it’s consistency. As a designer, I can tell you […]

If you’ve worked with a graphic designer before, you may have had some different experiences. Different designers have varying approaches, and you can see that in how they present their work. Because of this, I want to dig into the process I use to create amazing brands and website for my clients.  What is the […]

I know the struggle. You have this little voice in your head that wants to be confident charging what you KNOW you’re worth, but you don’t have that professional presence to communicate the true value that you bring to the table.

These days, it’s so hard to choose your business name. With so many people opening up shop to start their own small business, it’s easy to get frustrated coming up with a name for your business. You’ve got an idea of what you want to make or how you want to serve your audience, but […]

One of the main pillars of your brand is having a well-rounded color palette. But how the heck do you pick colors that represent your brand? And how many should you choose? And what about picking colors that go well together? All great questions my friend. With every branding project, I hand-pick a set of […]

It’s not always easy to know if your bustling business is ready for a rebrand. If you are noticing a trend of the items below, chances are you’re ready for to take your brand to the next level. #1 Your values and vision aren’t reflected. Whether you’ve had the same brand for 12 years or […]

A logo is arguably a business’ most valuable asset. No other part of your business can build brand recognition quite like a logo. So why is it that often small business owners choose a template logo that has been ‘customized’ with their business name? When you are trying to grow your business, why not invest […]