Look at you! You finally have a brand that you can be proud of and now it’s time to tackle the real beast: your website.
You have all the t’s crossed and the i’s are dotted when it comes to your copy, but now you’re wondering, what kind of photos should I use?
Good news friend! We are going to dig into that today so you can have a little more peace of mind!
Define your brand keywords
Before you start looking for the perfect photographer to do a brand shoot or scouring the stock photo websites, I want you to go back and look at what you have defined as your brand. Is it bright, feminine, and airy? How about colorful and quirky? Or maybe it’s moody and romantic. Whatever it is, go back and find those words that are defining your brand, and WRITE THEM DOWN. This will not only be helpful for finding the right photographer but for defining your brand from here on out.
After you have nailed down a few keywords that define your brand, then we can begin the search! This may come as a surprise, but your photography should be in the same tone as your brand. Sounds like a simple idea, right?
Use those keywords to guide your photography
In many cases, the photos on your website help to connect to your ideal client, set the tone of the website. So it makes sense that your photography should match your brand. If you have a natural-based product line that is focused on purity, you don’t want to have dark pictures. Instead, you’ll want to have imagery that is light, airy, and has neutral tones.
Let me show you what I mean.
Take the example of a business that hand-crafts their own products, and they are focused on creating products with no harsh chemicals. Their brand photography should be light and airy to match the nature of their products. Below are a few examples of imagery that would work well:
See what I mean? All natural tones on bright white backgrounds. Perfect for someone with a brand focused on purity.
Let’s look at another example. Take for example a woman who is a virtual assistant and her brand is bright, bubbly, and colorful, just like her personality. The photos she uses on her website should reflect those same traits. Here’s some examples of what I mean here:
See what I mean, friend? After you’ve defined your brand style, I encourage you to choose a photographer or stock photos that are in the same style as your brand.
You’ll walk away with a website that is more cohesive, and speaks to your ideal client better.