When Asmir, the owner of SOEN Hardwood, reached out for a website overhaul, I knew this project would be an exciting challenge. While my typical clientele leans toward creative entrepreneurs and service-based businesses, SOEN Hardwood—a premium engineered flooring company—needed a website that spoke to interior designers, architects, and homeowners alike.
Laying the Foundation: Brand Strategy First
Before diving into the design, we took a step back to refine SOEN Hardwood’s brand strategy. With a strong reputation in the industry, their previous branding felt a bit outdated and didn’t fully reflect their high-end offerings. We clarified their positioning, ensuring their online presence aligned with their craftsmanship and innovation. Part of this process included refreshing their color palette to feel more modern and better appeal to their ideal audience.
Crafting a Website That Stands Out
With strategy in place, it was time to design a website that showcased SOEN Hardwood’s exceptional work. The goal? A sleek, engaging, and informative site that captured the brand’s expertise and set them apart from competitors.
We focused on:
- Aesthetic & Functionality: A clean, modern design with high-end visuals to reflect the quality of their products.
- User Experience: A layout that speaks to both design professionals and direct consumers, making it easy to explore offerings.
- SEO & Content: Strategic copywriting from Kayla at the Literary Co. (paired with optimized images and site structure) to enhance search visibility and attract the right audience.
The End Result
The final website strikes a balance between form and function—visually stunning while also informative and easy to navigate. By refining their branding, updating their online presence, and ensuring a seamless user experience, SOEN Hardwood now has a website that positions them as a leader in the engineered flooring industry.
Thinking of Elevating Your Own Brand & Website?
Whether you’re a creative entrepreneur or a product-based business, having a website that reflects your expertise is key. Let’s create something that truly represents your brand—reach out to get started!
