When Kelsey, a wedding and lifestyle photographer based in Boise, ID, reached out for a full-scale brand refresh, I knew we were about to create something special. With years of experience behind the lens, she wanted to elevate her brand to better reflect her expertise while maintaining a warm, inviting feel that connects with her ideal clients. From brand strategy to a custom website design, every element was crafted to showcase her work beautifully and seamlessly.
Building a Strong Brand Identity
Kelsey wanted a brand that felt timeless and approachable while still reflecting her professionalism and years of experience. Through the brand strategy process, we defined what made her unique, uncovering key themes of warmth, authenticity, and the art of storytelling. The final brand identity is classic yet fresh, designed to make an instant connection with potential clients.
A Website Designed to Feel Elevated & Personal
To bring her new brand to life online, we created a fully custom website that balances sophistication with a welcoming feel. The site is designed to put her photography at the forefront, with a clean, intuitive layout that makes navigation effortless. Thoughtful touches—like seamless animations and strategic call-to-action placements—ensure an engaging experience that guides visitors through her services.
Enhancing the Client Experience with Custom Collateral
Beyond the website, we designed custom investment guides to help streamline her booking process. These guides allow potential clients to easily understand her offerings while reinforcing the elevated, professional feel of her brand. Every touchpoint now feels cohesive, from first inquiry to final photo delivery.
A Refined Brand That Speaks to Her Ideal Clients
The final result? A brand and website that truly reflect Kelsey’s expertise, inviting clients to connect with her and trust in her artistry. This refresh gives her a polished, professional presence that aligns with her talent and experience, setting her apart in the competitive photography space.
If you’re ready for a brand and website that feel like you and attract the right clients, let’s chat!
