If you’re a copywriter, you’ve probably heard every kind of pricing method: charging per word, per project, per hour, or monthly retainer. And with so much variation in the industry, it can be hard to know what’s “right.”
Here’s the thing: there is no one-size-fits-all — your pricing should align with your goals, workload, and the results you create for your clients.
Common Mistakes Copywriters Make When Pricing
Pricing your writing services doesn’t have to be a guessing game. Avoid these common traps:
- Charging per word, which undervalues strategy, research, and creativity.
- Undercharging for research-heavy projects like websites or sales pages.
- Not factoring in revisions, admin work, or client communication.
- Forgetting about expenses like Grammarly, SEO tools, or taxes.
What to Consider When Setting Your Rates
When creating your packages, ask:
- What’s my income goal after taxes each month?
- What are my expenses? (subscriptions, tools, contractors, etc.)
- How much time does each type of project really take?
- How many clients/projects can I take on while maintaining quality?
Pricing Models for Copywriters
You can choose (or combine) a few approaches:
- Per Project Fee → Great for deliverables like websites, sales pages, or email sequences.
- Hourly Rate → Works for editing or small projects, though it rarely reflects the full value of copywriting.
- Retainers → Monthly agreements for blog posts, email marketing, or content strategy give recurring revenue.
- Day Rates/Intensives → Perfect for clients who need copy turned around quickly.
Take the Stress Out of Pricing
If calculating all of this makes your head spin, you’re not alone. That’s why I created the free Price Your Services Calculator. 🧮
It helps you:
- Base your rates on your actual income goals.
- Factor in expenses and taxes.
- See exactly how many clients/projects you need to hit your goals.
👉 Download the free calculator here and make pricing simple.
Final Thoughts
Your words don’t just fill a page — they move people to act, connect, and buy. That kind of impact deserves pricing that supports your expertise and your goals.
When you charge confidently, you’ll attract clients who respect your work and create a business that’s both profitable and sustainable.
👉 Grab the Price Your Services Calculator today and finally feel confident about your copywriting rates.
