When Whitney, the founder of Florence Street Interiors, reached out for a brand and website that reflected her refined yet inviting design style, we knew this project would be something special. Based in the Pacific Northwest but serving clients across the country, Whitney wanted her brand to feel timeless, classic, and relevant, ensuring it resonated with both homeowners and industry professionals.
A Personal Brand Rooted in Storytelling
A unique feature of Whitney’s brand is its deep personal connection—the name Florence Street Interiors is inspired by her home, and the brand identity incorporates a hand-drawn illustration of her front door. This thoughtful detail immediately sets her apart, making the brand feel personal, welcoming, and distinctive.
A Website That Reflects Elegance & Expertise
With copywriting from The Literary Co., we designed a custom website that feels as polished and inviting as the interiors Whitney creates. Every element, from the sophisticated typography to the balanced color palette, was carefully chosen to reflect her brand’s core values: timelessness, confidence, and warmth.
The website was crafted to:
- Showcase her stunning portfolio in a way that highlights her architectural approach to interiors.
- Provide a seamless user experience that makes it easy for potential clients to learn about her process and services.
- Establish her as an expert in the industry with clear, compelling messaging.
An Elevated Brand Experience
Beyond the website, we focused on refining the overall brand presence, ensuring every touchpoint—from the logo to the visual elements—felt cohesive and sophisticated. The final result? A brand and website that position Florence Street Interiors as a high-end design studio, attracting the kind of clients who appreciate Whitney’s distinctive style and expertise.
If you’re ready to refine your brand and website to better connect with your ideal clients, let’s create something timeless together!
