Florence Street Interiors
Florence Street Interiors, founded by Whitney, is a Pacific Northwest-based interior design studio serving clients near and far. Her brand is deeply personal, featuring a hand-drawn illustration of the front door of her home on Florence Street—an inviting symbol of her timeless and welcoming design style. With copywriting from The Literary Co., we created a custom website that reflects Whitney’s refined aesthetic, blending classic elegance with a sense of warmth and approachability. Every detail, from the typography to the color palette, was carefully chosen to mirror her interior design philosophy: sophisticated, enduring, and effortlessly beautiful. The result is a brand and online presence that feel as thoughtfully curated as the spaces she designs.
PArtners
The Literary Co.
Project Scope
Brand Identity Design
Showit Website Design
"Amanda's ability to truly listen to her clients and transform a few ideas sketches into a fully-detailed and unique branding package is unparalleled.
Whitney Wiggins
Amanda made the entire process stress-free - from the initial kick-off call to the final presentation - and she hit the mark every single step of the way. Amanda listened to my goals for my business and ideas around what I wanted my branding to look like and she crafted a logo and brand book that not only encapsulated everything we'd talked about, but far exceeded anything I could have hoped for.
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