When Fen, a talented wedding and family photographer based in Maui, reached out for a website refresh, we took on the exciting challenge of designing not one but two custom websites—one focused on her wedding photography and another dedicated to family sessions. With her warm, natural photography style and deep connection to her island home, we wanted her brand and websites to reflect both her artistic eye and her ability to make clients feel comfortable in front of the camera.
A Dual Website Approach for a Seamless Client Experience
Instead of trying to fit both sides of her business into a single website, we opted to create two unique yet cohesive sites. This allows potential clients to immediately find the information they need without distractions. The wedding site exudes romance and elegance, while the family photography site feels warm, inviting, and playful—just like the sessions Fen creates.
A Design That Lets Her Photography Shine
With her breathtaking imagery as the foundation, the websites feature clean, airy layouts with subtle textures and colors that evoke the natural beauty of Maui. Every design decision was made to ensure her work remains the star of the show, allowing visitors to immerse themselves in her storytelling photography.
Poetic Copywriting to Match the Visuals
The copywriting (done by Kayla from The Literary Co.) for Fen’s sites was crafted with a poetic and heartfelt tone, perfectly matching her artistic voice. It flows seamlessly with the design, creating an immersive experience for potential clients as they browse her portfolio and learn about her approach.
A Cohesive, Elevated Brand Presence
By designing two distinct yet connected websites, Fen now has an online presence that speaks directly to her ideal clients while allowing each side of her business to thrive. This project was such a joy to bring to life, and I’m thrilled with how it turned out!
Are you looking for a website that truly reflects your brand’s essence? Let’s create something beautiful together!
