It’s launch day for Courtney Paige Photography! When I first connected with Courtney, we bonded over our love of tacos and peonies. She was ready to take her brand to the next level and start attracting her dream clients, and I was more than happy to make that happen for her.
We started by digging into her ideal client and uncovering what they were looking for in a wedding photographer. We discovered that she was already accomplishing what they needed, but her brand didn’t reflect the high-end experience she was giving to her clients.
After that, we dove into what made Courtney unique. While she has a love for her craft, she ultimately loves supporting her couples on their wedding day and beyond. Not only that, she has a personality that is down to earth and FUN.
And so we combined all of that into an elevated brand that will attract her ideal clients.
Here’s Courtney’s thoughts on the process:
What’s your favorite part of your new branding?
I love that it’s fun yet elegant and romantic!
How do you think this updated look will impact your business?
I’m hoping that this new look will move me into a market with higher end clientele. I also hope it helps me have a more identifiable and cohesive brand all the way around!
Did we successfully accomplish your design goals?
What was your favorite part about working together?
I love that we connected! I felt like more than just a number or a paycheck. We had similar personalities and interests. You listened to me, what I wanted and cared about who I was. You took the time to get to know me and I felt valued.