As a coach or consultant, your work goes far beyond “time on a call.” You’re bringing expertise, frameworks, accountability, and strategy to help your clients move forward. But pricing that expertise? That’s often the hardest part.
Should you charge per session? Offer packages? Sell monthly retainers? There’s no single right way — but here’s the truth: your pricing should reflect your goals, your capacity, and the transformation you provide.
Common Mistakes Coaches and Consultants Make When Pricing
Here are a few pitfalls to avoid:
- Charging only for call time instead of the value of your expertise.
- Not building in prep and follow-up time, like creating resources, reviewing work, or sending recaps.
- Underpricing packages out of fear of scaring away clients.
- Forgetting about business expenses like Zoom, CRM software, or course platforms.
What to Consider When Setting Your Rates
When pricing your coaching or consulting packages, ask:
- What’s my monthly income goal after taxes?
- What expenses do I need to cover? (software, education, tools, etc.)
- How many clients can I realistically support at once?
- What’s the scope of each package? (calls, resources, accountability, Voxer/email support, etc.)
Pricing Models for Coaches and Consultants
Here are a few common approaches:
- Per Session Rate → Easy to understand but can undervalue your ongoing support.
- Packages/Programs → Bundling sessions and support (like 3 months of coaching) adds value and creates consistency.
- Monthly Retainers → Great for long-term consulting relationships with businesses.
- VIP Days/Intensives → A premium option for clients who want fast results.
A Tool to Take the Guesswork Out
The math can feel overwhelming, especially when packaging your time and support. That’s where the free Price Your Services Calculator comes in. 🧮 It helps you:
- Set rates based on your income goals.
- Factor in expenses and taxes.
- See how many clients you need at each package level to hit your goals.
👉 Download the free calculator here and start pricing with confidence.
Final Thoughts
Your coaching or consulting services create real transformation. When your pricing reflects the value you bring, you’ll attract the right clients, avoid burnout, and build a business that supports you as much as you support your clients.
👉 Grab the Price Your Services Calculator today and start charging with clarity and confidence.
